Consumers have numerous options when it comes to viewing movies at home. Two of the most popular are renting movies at the neighborhood video store and renting movies via an on line service. An informal survey was recently conducted on a house electronics/entertainment site about the movie viewing habits of website visitors. The outcome pointed to a number of the misconceptions that also exist about online rental of DVDs by consumers which have not yet tried the service.
Participants in the survey were asked numerous questions, including how often they watch movies in the home, if they rent movies online, and if not, why. Nearly 28% of these responding indicated that they rent movies online. Of the remainder, the absolute most frequently cited reason behind not using an online movie rental service was concern which centered across the perception that online movie rental could be higher priced than the neighborhood video store. When considering a couple of scenarios it becomes evident which method is often more affordable.
For individuals who indicated that they watch only 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies monthly at the neighborhood video store would average around $7.40 whereas renting from Netflix for example, should they chose the program that’s a limit of 2 movies monthly, would run $5.99. After obtaining a video at the neighborhood store an individual would have overnight or simply 1 week to return the movie but an on line rental would allow them to help keep the movie for an unlimited amount of time.
For anyone individuals who responded that they view 1-3 movies each week, the savings could be more significant. For instance, renting 8 movies monthly khatri maza would run around $29.55 at the neighborhood store and as little as $14.99 online should they chose the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For people who responded that they view 4 movies each week (averaged out to 16 per month) the average cost at the neighborhood store could be $59.04 while online rental could be $23.99 allowing an individual “4 out at a time” ;.Renting by way of a service like Netflix generally doesn’t limit how many movies an individual views but alternatively, how many movies they are able to have out at any given time. Therefore rentals are more or less unlimited with most of the plans.
The next most frequently cited reason behind not utilizing online movie rental services was that the person rented movies on the spur of the moment and didn’t plan ahead. Certainly renting movies online and receiving them through the mail would not allow anyone to decide at 6:00 p.m. that they would like to see The Queen and receive it so that they’ll be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is 1 business day which will seem sufficient in most instances.
The ongoing future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the choice of watching movies instantly with a streaming service that is available nowadays for many movies. The service must be quicker than most download services as streaming allows viewing of the movie since it is streamed rather than waiting until download is complete. Although a complete transition from the existing mail delivery system to a download kind of service will need time, it is clear that immediacy is only going to continue to improve. It would appear that other online movie rental services would follow suit in coming years to be able to compete.