Achieving good quality business printing at an inexpensive
Companies can spend thousands to millions of pounds sterling on printed materials. The target with this paper is to demonstrate that by analyzing and separating the different purposes of a company’s printed materials, companies can significantly save time and money on the printing materials by exploiting new online and printing technologies.
Offset, Digital and Office Printing
When choosing a publishing strategy it is very important to know what type of printer to utilize:Offset printing can be an older process which prints using metal plates to transfer the image to the paper. Printing with this technique means that the individual elements in the print material can not be changed unless a brand new metal plate is generated. This process is economical when useful for printing large quantities. Digital printing is really a newer printing method which reproduces images onto the page. This print method supports variable printing where any element in the print material might be changed without influencing the fixed costs. This process is economical when useful for smaller quantities (approximately 10-500 pcs).Office Printing is really a relatively new way of printing. With the advent of colour printers as a choice in just about any office, printing materials at the office is really a convenient advantage. The disadvantage however, is that paper and ink for printing in larger quantities can become quite expensive. In addition to the price, not totally all office printers offer the professional quality desired for materials such as for instance brochures and data sheets. knowing which printer is acceptable for the quantity and quality of the materials needed, will aid companies to create a good choice and save on printing costs.
Cheap Business Printing Strategies
The first step to cheap business printing is wearing down the big event of one’s printed materials.
Most printed materials serve a triple function: Presenting a great professional impression to relevant parties such as for instance, investors, clients and suppliers Increasing brand awareness by leaving relevant parties with a visual reminder of a company and product/service. Communicating information regarding a company’s services or products to the relevant parties. Data sheets and company profile brochures are necessary for a company’s image. These print materials also communicate information to clients about the company’s products and services. This white paper provides techniques for saving cash and time on planning, designing, and printing of office and promotional materials, by analyzing and separating their functions.
Datasheet and brochure printing – Strategy to save on printing costs. Data sheets serve as a communication tool to greatly help customers and suppliers understand a company’s product. Many companies print at the least 1000 copies of each data sheet on an offset printer to be able to gain an inexpensive per sheet. With the advent of digital printers, it’s possible to print smaller quantities but as the quantity increases the price per data sheet is static while printing on an offset printer generates a decreasing cost per data sheet as print volume increase. After the specifications of an item changes, the info sheet is outdated and must be updated. The outdated data sheets are frequently discarded.
A graphic designer will need to prepare the layout and graphics for the original data sheet template. This cost may range from approximately £300-£700. After the template is constructed, each additional alteration cost may range from £70-£200 and then another £70-£150 for all design changes. Since the main intent behind a data sheet is to convey information and reinforce the company’s image, printing the info sheets and brochures on an office printer will fulfill the big event of communicating information but it doesn’t fulfill the objective of reinforcing the company’s image. This issue might be resolved by printing good quality presentation folders on an offset or digital printer. This can present the clients with a primary impression that reinforces the company’s image in an organized and professional fashion.
Presentation strategy – 印刷 Save with folders. Presentation folders provide the right solution for ensuring that data sheets and brochures are presented in a specialist and attractive fashion. Folders are a very useful and versatile presentation tool. Inserting a data sheet and other informative materials, into a smartly designed and branded folder will leave a specialist impression on those receiving the information.
Although folders are generally expensive, ordering folders in large quantities won’t be considered a waste. They could continually be used to provide a wide variety of communication materials. Purchasing folders from an online printing company that provides free design templates, or perhaps a do-it-yourself design and image upload application, will reduce the price to about £0.46 per piece.
With a folder, the info sheet’s only purpose is going to be conveying information and the folder will provide the professional impression needed to impress clients and colleagues. In this instance, a data sheet with an easy letterhead or logo is going to be effective. By keeping the look simple, the template can be continued file and the info sheet might be updated as needed. This can prevent expensive reprints at a printer. On the web it’s no problem finding existing brochure and data sheet templates that could be downloaded for Microsoft Word.
This strategy is applicable to printing a company profile brochure as well. Today many companies print brochures in large quantities at an offset printer. However, many companies are changing their management, business focus, or other company related details due to promote changes and such. It’d save time and money to print these brochures at the office as well. However, this strategy is only effective for companies printing small quantities at a time.
The typical or offline printing process. This process of printing requires that the company pay two separate subcontractors, a graphic designer and a publishing company. Furthermore the employee will also need to spend work time with the graphic artist.
Working with a graphic designer requires: Explaining the concept and graphic requirements, Discussing layout, design and colours, Revising and adjusting drafts.
Once the look is ready it’s time to make contact with the printer. The online printing process. Working with an online printing company for small or large quantities can save an important period of time and money. This process provides companies with professional printed materials that fulfill all three functions as outlined above – presentation, brand awareness and information communication. There is no requirement for folders as the printing is high quality.
Why are online printers a cheaper solution? Since they are online, they may be located in low rent areas. Many are greater than traditional printers and can reduce their costs as a result of economies of scale. Free design templates allow it to be possible to work with out a graphic designer. They eliminate enough time that the employee spends dealing with a graphic designer. Reduce steadily the time-to-market, since there is no wait time with respect to design approval and revisions.
It is very important to choose your online printer carefully some offer benefits such as for instance: Free image uploads. This allows employees to easily upload existing company logos. Free design templates. Free “design upload” option. In this manner a company by having an in-house graphic designer or perhaps a previous design may upload for printing. Graphic designers who’re always readily available for adjustments, or for creating custom designs. Free online storage of designs for convenient reprinting.
Comparison chart – Printing prices
This price comparison chart compares the printing and production costs for the normal printing solution to the price saving printing strategies described above. The chart compares: Typical/offline printing strategy.
Eight data sheets and one company profile brochure, Set is printed four times on the span of 2 yrs, 250 units of each item are printed everytime for a complete of 1000 units each, Here is the most high-priced method for printing business materials.
Online printing strategy- Eight data sheets and one company profile brochure, Set is printed four times on the span of 2 yrs, 250 units of each item are printed everytime for a complete of 1000 units each.
This strategy offers the least expensive printing solution for many companies. Office printing strategy – Small quantities everytime, Eight data sheets, one company profile sheet and one folder, 1000 folders are printed only once, Eight data sheets and company profile sheet are printed 25 times – 10 units everytime for a complete of 250 units each. Even though less brochures and data sheets are printed (250 rather than 1000), this technique still costs more compared to online printing strategy. However, the benefit of this strategy is that the info sheets are more up-to-date since they are printed more frequently in smaller quantities. Office printing strategy – Large quantities everytime, Eight data sheets, one company profile sheet and one folder, Set is printed four times on the span of 2 yrs, 250 units of each item are printed everytime for a complete of 1000 units each, This strategy proves to be more expensive than even the typical/offline method.
Printing small quantities at the office provides a method which allows materials to be much more up-to-date since they are printed in smaller quantities and more frequently. In comparison with the typical/offline strategy this technique supplies a saving of 47%, though the printing quality is low and in the end, printing 250 sets at the office costs a lot more than printing 1000 sets at an online printer.
Online printing solutions offer businesses a successful and efficient strategy for producing small or large quantities of printing materials. In comparison to the typical/offline printing costs (as per the example in this white paper) the internet printer offers businesses a complete saving of 68%. Thus the internet printer offers the least expensive business printing solution.