The word “click here” is just a generic term that appears all online – should you a Google look for it yields 1.7 billion results (yes billion!), even although you do an exact search it still yields 972 million results. I am certain that you would agree they’re astronomical results and I bet you are now wondering which site ranks number 1 because of this term? – if you fail to be bothered to test then I will let you know today – it is the adobe acrobat download page – I bet you didn’t genuinely believe that would be the one.
So why, other than passing interest, would anyone be interested in such a fact? The clear answer to the question is anyone who’s interested in search engine optimization (SEO) – if I tell you that the top ranking page for “click here” doesn’t contain the word “click here”, it does not come in the pages meta tags nor do either of the language even appear individually on the page then it could alter some of your thinking about SEO.
So all things considered that is has been discussing on page optimization (keyword density, usage of meta tags, usage of tags to highlight key phrases etc) we look for a clear exemplory case of a premier ranking site that has NO on page optimization at all, it completely disregards all the accepted wisdom about on page optimization and still ranks top out of 1 billion results.
So just how has this been achieved ?.The clear answer is simple – backlinks. There are literally a huge selection of a large number of sites that link to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the amount of backlinks is the grade of the links – many of these backlinks result from authority sites (.edu,.gov etc).
What is particularly interesting is that level of links has probably been built organically – i.e. by people planning to link to the site as opposed to been requested or encouraged to accomplish so. And why have they done this? – Because the site has something unique, useful or interesting to offer. This principle is a great one to keep in mind when developing your linking strategy – what am I offering that is exclusive, useful or interesting and that individuals will WANT to link to?
This exemplory case of a higher ranking site appears to opposed to all perceived wisdom on site ranking i.e. this indicates to claim that on page optimization does not have any impact on ranking what so ever. Whilst this does seem to be true in this instance what we are probably seeing could be the sheer scale of high quality links to the site far outweighing any possible on page optimization to the level where it is irrelevant. However this might probably not hold true for the great majority of sites who do not need these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be used care of.