A couple of years back Eric Schwartz CEO of Google made an appealing comment, he explained he didn’t know when, but he thought that the Internet would eventually replace newspapers, or that newspapers would evolve into different things than they are today. Needless to say, no established business ever wants to die, and the major newspapers in the United States are experiencing a heck of a time creating a profit. When it weren’t for the 2008 presidential elections with Barack Obama and his campaign spending over $700 million in advertising, most of them wouldn’t have caused it to be this far.
Now the major newspapers are complaining about a variety of things, including copyright infringement (in reality that’s been an excuse), and they’ve asked the Federal Trade Commission to check into this, to provide them more protection, since the Internet is stealing their business. pool result May be the Internet and the blogosphere really stealing the industry from under the newspapers? Or is it rather that the newspapers are failing woefully to evolve in this new paradigm shift.
And it’s not only in the United States, in France “The Le Monde” is making less and less every year, and finding fewer subscribers. Only the Wall Street Journal, and USA Today had increases in subscriptions in 2010, whereas all the other major daily newspapers, were losing money, and losing subscribers. These are the Wall Street Journal, there was an appealing article by Max Colchester titled; “France’s Le Monde Seeks Sale.” Obviously, they saw the writing on the wall and realize they are in a losing game, and are therefore selling their newspaper, one with a wealthy tradition there.
This can be a worldwide issue apparently, not only in the United States, it appears rather unfortunate our government is prepared to prop up just one more industry, or provide barriers to entry in a competitive marketplace, as well as bail out the newspaper industry and other portions of the media, because they did Wall Street, the banks, and the auto industry. Currently, the reason why newspapers are losing subscribers is really because their content isn’t so good anymore.
As an example, in my own area I could obtain the LA Times, the New York Times, and the neighborhood newspaper, and read them at the neighborhood coffee shop. I often find Associated Press filler, meaning this same article appears in most three newspapers. This is because all the newspapers has cut their staff, and reporters as opposed to competing in the marketplace for better editorial content. They have shaved costs to compete, and therefore they are no longer giving quality content to the reader. Thus, they don’t deserve to survive.
In cases like this, you ought to expect the readers to migrate to other news sources, including the Internet. For the Federal Trade Commission to get involved with a competitive marketplace for news, means that they may put up barriers to entry online to save lots of a lot of newspapers who don’t worry about their readers, continually cut down trees, and think they could break free with it. Further, the FTC is designed to stand for competition in the marketplace, obviously not in this case. Please make an email of that.