Styled by Giovanni Michelotti, the Triumph Stag had Italian styling influence and was produced for eight years from 1970 to 1978. The classic new look of the four headlamps appearing on the grille and the newly composed front and back, was a style set to be observed on other Triumphs. Lots of the Stag was influenced by the Triumph 2000 saloon, and equipped wit a 3 litre V8 which later appeared in the Dolomite. The Stag came built with power assisted brakes, power steering and electric windows as standard. Starring in the famous James Bond film, Diamonds Are Forever, the Triumph Stag soon achieved an exclusive image, an image it needed seriously to compete with the more expensive Mercedes 280SL. The utmost speed of just short of 110mph, the Stag could also go from 0-60mph in 9.3secs, making the Stag fast, stylish and exclusive. Its cheap cost in comparison to other cars in exactly the same market further aided the Stags marketability.
With its top quality styling the Triumph Stag received much praise on its release, but this praise was temporary once the car was sold through various car dealers, where there was a large number of new owners returning the car complaining of engine issues. Triumph Stag The problems experienced by many new Stag owners were considered due to the poor of production, an issue not limited by this particular engine, but was common invest British Leyland products. Low spending power caused further variations to produce little improvements to the Stag, never fully rectifying the problem of the troublesome engine. Designed with a three speed automatic gear box, the Stag offer a guide option, although this is the only major option made offered to Stag buyers, with the other options available being AC and a sheet for luggage.
The troublesome engines of the Stag are now actually usually replaced by Ford or Rover engines by collectors today, although Triumph Stags using their original engine do are generally worth a larger sum of money compared to the cars with newly fitted engines. The Triumph Stag is a very collectible classic, with many the websites and owners clubs put up throughout the United Kingdom.